No, really. At least that’s what this product promises. It comes in a handy spray. Give it a little push before your meeting, walk into it and people will fall over themselves to trust you. Google it and you'll see what I mean.

Of course that’s bullshit. But not entirely. The promised active ingredient in Oxytrust is Oxytocin, a naturally occurring hormone that is key in trusting. Neuroeconomist Paul Zak calls it the trust hormone and studies in Switzerland have shown that if test groups are given Oxytocin nasal spray, they are far more trusting and willing to transact than those that are given a placebo.

Ooops. Nasal spray. It’ll be difficult to go up to our customers and push a nasal spray up their nose before the meeting starts. I suppose, I haven’t tried it myself.

Problem number two is, of course, that many of our interactions are not in person. Sorry telesales guys and email writers.

Problem number 3 – and this is not a small one – is ethics. I am not sure it would be ethical or would really increase your customer’s trust if they knew you used chemical sales warfare.

That takes us to the only viable option: Psychology

We have specialised in trust for the last 11 years and worked with leading psychologists to develop a logical understanding of trust - HuTrust®.

By knowing the logic of trust it helps you understand precisely what customers would love to trust you for and to better deliver against it. The physical effect is increased Oxytocin levels.

The result is perplexingly powerful. Customers that feel you understand them better and therefore want to buy more from you. For real.  Scientifically sound, statistically proven and measurable and most important, practically proven and fun to work with.